Senior UX / Product Designer
I turn complex product problems into measurable outcomes.
Lead Product Designer specializing in 0→1 products, AI experiences, and creator platforms. I combine product strategy, systems thinking, and user-centered design to create products that drive measurable business outcomes.
Selected Work
-
AI Creator Tools · Kajabi
Turning creator content into a marketing funnel
131 paid in ~2 wks · 17.2k assets · 43% of beta replaced tools
Creators are experts in their field, not marketers. So instead of asking for a 3–10 word prompt, Creator Studio starts from content they already have — course video, coaching recording, webinar, blog, or PDF — and generates a funnel that sounds like them.
-
Email A/B Testing · Kajabi
Helping creators learn what works in email — without fake certainty
v1–v2 shipped · pivot from interviews
Most Kajabi creators can’t run statistically significant email tests — and faking confidence would erode trust further. I designed A/B as a learning loop: creators set the win metric and fallback, and we never claim certainty the data can’t support.
-
Automations 2.0 · Comment to DM · Kajabi
Turning Instagram engagement into multi-channel nurture
Comment to DM shipped · Visual Editor eng-ready handoff
Creators were capturing leads and building nurture trees outside Kajabi. I designed Comment to DM — with delay defaults so accounts aren’t flagged — and the first Visual Editor so back-to-back journeys (DM → email → SMS → offer) stay visible and buildable in one canvas.
